Performance SEO & AI Search Strategist
Bobby Kircher’s passion for search engine marketing runs deep, and it shows in the hands-on approach he brings to performance SEO. Rather than leading from a distance, Bobby remains actively involved in the work, keeping up with algorithm updates, exploring emerging tools, and putting the latest optimization techniques into practice across both traditional and AI search. He understands that effective SEO requires both a strong strategic foundation and a willingness to evolve alongside the digital landscape.
Before founding Papaya Search, Bobby worked as a web developer for telecommunications company MCI WorldCom. While building websites as a side project, he discovered a natural talent for optimization and recognized an opportunity to help businesses grow through search. Since launching Papaya Search in 2004, he has grown the company from a makeshift living room office into a firm serving clients across industries. For Bobby, the most rewarding part of the work is helping businesses connect with the right audiences and turn search visibility into meaningful results.